CONTEXT
Problem in Distribution
of Financial Products

> 100%
Cost of distribution is usually more than first time revenue for a product

150+
Number of journeys a financial institution needs for 5 products

8/10
8 people out of 10 discover a financial product digitally

5%
Retention Rate of Offline distributions is less than 5% for most products

1.2%
Click to lead conversion rates are poor due to bad targeting